The Age of Social Media Marketing

The marketing industry has evolved in which social media has become the most effective way in engaging customers. In the past, marketing agencies would rely on traditional ways of marketing goods like print media. This would include newspapers, magazines, and billboards. And later, as technology advanced, television became a huge way for advertisers to market products. Now with 2.5 billion around the world with at least one social media account, businesses need to leverage social media as a primary forum to build relationships with clients.

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3 BFFs for New Entrepreneurs

In our personal lives, we have BFFs.  With them, there’s trust, the “I got your back” kind. But one normally gets to that stage with someone over time and/or through experience together.  In business, new entrepreneurs don’t have that luxury. You actually have to get 3 BFFs right away, at the almost onslaught of your business.  These besties are your accountant, lawyer and bookkeeper.

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How Small-Business Owners Can Use Blockchain And Big Data For Bigger Profits

According to a 2014 EY report, big data is changing the way businesses operate and outpace competitors. However, technology, or the lack of, has been an issue for the effective use of big data. This is all changing as more and more small businesses adopt blockchain technology. Small businesses can now analyze consumer data faster, with a higher degree of accuracy and more securely using blockchain-based protocols. Check out this article to learn how businesses can use blockchain and big data for bigger profits.

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Predictive Analytics for Fintech and Banking

Social media provides institutions with a greater opportunity to connect with their customers, it can also provide extremely valuable insights into consumer behavior. With information from social media analysis and predictive analytics, bank marketers can think about their roles and use these tools to reshape the industry. Check out this article to learn how the banking industry is using predictive analytics.

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