The marketing industry has evolved in which social media has become the most effective way in engaging customers. In the past, marketing agencies would rely on traditional ways of marketing goods like print media. This would include newspapers, magazines, and billboards. And later, as technology advanced, television became a huge way for advertisers to market products. Now with 2.5 billion around the world with at least one social media account, businesses need to leverage social media as a primary forum to build relationships with clients.
In our personal lives, we have BFFs. With them, there’s trust, the “I got your back” kind. But one normally gets to that stage with someone over time and/or through experience together. In business, new entrepreneurs don’t have that luxury. You actually have to get 3 BFFs right away, at the almost onslaught of your business. These besties are your accountant, lawyer and bookkeeper.